on marketing your novel

With the approach of Noir: A Love Story, and the fact that Twilight of the Wolves and Girl with Ears are still going largely ignored, I’m realising how difficult it is to get people to care about what you spend all those hours writing.

It’s frustrating and disappointing. You put a lot of work into writing something to make it as great and awesome as it can possibly be, and then you even give it away to people for free, hoping they’ll review it or tell other people to read it. And then you wait, and you hope that it works out.

I feel as if I did a lot to try to promote both Twilight of the Wolves and Girl with Ears & Demon with Limp, even giving a two for one deal the entire month of April, but it doesn’t seem to have done much. Probably I could’ve done more, or should’ve done more, but I didn’t write them to market stories.

And that’s what we have to be, in essence. As small press authors, as independent artists, we need to be our own PR, Marketing, and Sales departments, and that depresses the hell out of me. Especially because these things are actually just as important as the quality of the book itself. The best novel in the world without a campaign behind it won’t do much.

And I think that’s been part of the failing of Twilight of the Wolves. As much as the editorial and publishing team understood the novel, the marketing team has done essentially nothing with it. They sent out a bulk email to publications, which received basically no response. I’ve contacted about fifty publications with no real response. It’s very depressing, doing what you can and still getting nowhere. I’ve written about the accidental unmarketability of my book, which is one of the most popular posts I’ve ever had. Unfortunately, it didn’t translate into any real interest in the novel, as far as I can tell.

I think, relatively, I’m maybe not even selling that poorly, considering the indie press market, but it’s disappointing to me that I’ve not sold even 100 copies, and have only sold about twenty copies since the publication date. I have two reviews in publication of the novel, with only one more review being on Amazon and Goodreads. It’s frustrating, yeah.

And so I’m trying to think about how to make Noir do better out in the world. I think it’s a novel better geared towards the indie crowd, and it feels as if there’s already more people paying attention to it. But I’m still not sure where or how to get it reviewed. I sent out about fifty ARCs of Twilight of the Wolves, which resulted in three reviews so far. I suppose I could do the same thing and hope for the best, but I don’t know if that’s useful.

Luckily, there’s some time to figure it out. Much less than there was before.

And then there seems to be a debate about promoting yourself on social media that’s sort of devolved into a chaotic sprawl of vitriol, so I’ll step past it, but I don’t think social media works to sell books. It can, sure, and I’m sure everyone who bought Twilight of the Wolves first came across it on facebook, but I don’t think it’ll do what people expect it to.

Too, I’m not sure what works better, or if there’s a way to push your books without being obnoxious. Probably I’m thinking too much about this side of publishing and should just get back to writing. Unfortunately, taking on a lot of new work responsibilities has cut my time to read/write to almost nothing these last three weeks.

Anyrate, I guess the point here is that I’m looking for reviewers for Noir: A Love Story. I can send you a digital copy. I’m also looking for reviewers for Twilight of the Wolves and Girl with Ears.

If you’re interested, get in touch. You should know where to find me.

People will always tell you not to worry about your sales, and they’re right. I expected too much from Twilight of the Wolves, and that’s going to be a long, slow sell, if it ever picks up. But I think what frustrates me is that I know a lot of reviewers/interviewers/readers and they also don’t seem to be interested in the novel, which is a bummer. But, I mean, that’s what the post I previously linked is all about: writing books no one wants.

But, yeah, rambly post. Trying to think of ways to market my novels. To make people care.

And how do we get people to care? I’d argue that there are more readers than ever, but there are also more writers than ever. How do you reach people when they’re bombarded by so much every day/week/year?

That’s the trick. Usually it means getting a bigger venue to care.

But that is anything but easy.

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